Chipotle: A Constant Ingredient - Sophia
Brand
Date
May 2023
Description
Chipotle’s 'A Constant Ingredient' commercial campaign features a focused look at athletic discipline, centering on a young soccer player executing complex footwork drills. The spot captures the intensity of individual training sessions through high-energy sequences set on an indoor turf field. Produced by London Alley with creative oversight from agency VBP, the project employs dynamic drone footage and fluid tracking shots to document the athlete's movement. By utilizing natural light and a clean visual aesthetic, the film emphasizes the repetition and dedication inherent in sports training.
Style
Horizontal, Commercial, Clean
Techniques
Natural light, Drone footage
Industries
Color
Forest Green
Sky Blue
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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