Chipotle: A Constant Ingredient - Jack
Brand
Date
May 2023
Description
Chipotle explores the discipline of professional athletics in this sports commercial featuring NHL player Jack Hughes. The spot focuses on high-speed drills and precision stickwork, capturing the athlete’s routine within an empty ice arena. The film utilizes natural lighting and widescreen framing to document live-action technique, maintaining a focus on athletic movement. Production for the project was led by London Alley, with creative development by VBP.
Style
Horizontal, Commercial
Techniques
Natural light
Industries
Event
Australian Open, US Open, Super Bowl
Color
Jet Black
Crimson
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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