Château Picoron Brand Identity 2021

Description

This brand identity project for Chateau Picoron features a top-down photographic composition showcasing a clear bottle of white wine nestled among ripe, textured cantaloupes inside cardboard market crates. A handwritten wooden sign displaying pricing information rests beside the produce, adding an authentic market atmosphere. The natural lighting and vibrant tones highlight the textures of the fruit skins and the glass bottle. The scene was captured by photographer Anne Valeur as part of the graphic design and branding collaboration involving OlssønBarbieri and Jochen Gerner.

Style

Editorial, Vertical, Earthy, Grainy

Techniques

Analogue / film

Industries

Alcoholic Beverages

Color

Background

Market

Context

Advertising Campaign, Editorial