Charlotte Tilbury Charlotte Tilbury Unreal Summer 2025 Creative Stills Campaign 2025

Description

Clear translucent liquid gel typography forms the word Juicylicious suspended horizontally across a seamless bubblegum pink backdrop. Long, viscous droplets of fluid hang and drip down from the base of the letters, illuminated with bright starburst sparkle highlights. The shot emphasizes high-shine wet textures and radiant reflections. Created for the Charlotte Tilbury Unreal Summer 2025 Creative Stills Campaign, photographed by Riccardo Apostolico with creative direction by Maha Haider.

Style

Vertical, Commercial, playful, Glossy, Graphic

Techniques

Typography

Industries

Cosmetics

Color

Background

Coloured Seamless, Alley

Context

Advertising Campaign