Charlotte Tilbury Charlotte Tilbury Unreal Summer 2025 Creative Stills Campaign 2025

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A creative commercial still created for the Charlotte Tilbury Unreal Summer 2025 Creative Stills Campaign, photographed by Riccardo Apostolico with creative direction by Maha Haider. The composition features a white Charlotte Tilbury lip gloss tube with a watermelon graphic and metallic gold cap submerged in radiant pink liquid. Positioned behind the cosmetic tube is a fresh triangle slice of watermelon with a green rind. Sparkling bubbles, water droplets, and luminous starburst lens flares float throughout the surrounding fluid, set against a soft coral-pink gradient backdrop.