Change the Ref: Joaquin’s First School Shooting
Brand
Date
May 2023
Description
Change the Ref highlights the sobering reality of gun violence in schools through the illustrated project, Joaquin’s First School Shooting. Designed as an advocacy piece, the work frames a serious narrative through the lens of a children’s book to contrast innocence with the impact of school-based trauma. The project utilizes a combination of clean animation and flat digital illustration techniques. Its aesthetic leans into a palette of soft pastels and primary colours, utilizing an artistic approach to visualize classroom settings and the experience of a school shooting incident. Grayson Music provided the music and sound design for the project.
Style
Artistic, Vertical, Clean
Techniques
Animation
Industries
Background
Illustrated Frame
Context
Brand Film / Corporate Video
Associated creatives
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