Change the Ref: The New Recruits - Case Film

May 2023

Change the Ref’s campaign, The New Recruits, presents a case film examining the intersection of gun violence statistics and military recruitment tactics within the United States. The piece employs a documentary approach, utilizing archival footage and split-screen compositions to draw parallels between military settings and school environments. The edit leans into a clean, minimalist aesthetic, utilizing high-contrast yellow graphic text overlays to present fatality data spanning 2001 to 2020. Developed by Energy BBDO, the project integrates sound design from Human Music to frame its presentation of public awareness messaging.

Documentary, Vertical, Clean

Brand Film / Corporate Video