Change the Ref: The Lost Class: DAVID
Brand
Date
Feb 2023
Description
Change the Ref’s public awareness initiative, The Lost Class: DAVID, documents a 2021 event held in Las Vegas, Nevada. The project centers on a presentation featuring David Keene, former president of the National Rifle Association, framed against the backdrop of a high school graduation ceremony. Produced by Hungry Man US with agency support from Leo Burnett Chicago, the work utilizes a documentary-style approach to capture the event. The execution leans into a clean aesthetic, punctuated by minimalist typographic sequences and live-action techniques to convey its message.
Style
Documentary, Horizontal, Clean
Industries
Background
Solid Colour
Context
Brand Film / Corporate Video
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