Change the Ref’s public awareness initiative, The Lost Class: DAVID, documents a 2021 event held in Las Vegas, Nevada. The project centers on a presentation featuring David Keene, former president of the National Rifle Association, framed against the backdrop of a high school graduation ceremony.
Produced by Hungry Man US with agency support from Leo Burnett Chicago, the work utilizes a documentary-style approach to capture the event. The execution leans into a clean aesthetic, punctuated by minimalist typographic sequences and live-action techniques to convey its message.
