Change the Ref: New Recruits

Apr 2023

Change the Ref’s 'New Recruits' campaign is a public awareness initiative that centers on the intersection of military recruitment and gun safety. Directed and produced in collaboration with Energy BBDO, the project utilizes a documentary approach to examine the dialogue surrounding child safety and violence. The film features candid interviews set against an urban backdrop, interspersed with street-level live-action footage of public spaces. The narrative is driven by direct address to the camera, with sound design and score provided by Human Music to ground the testimonial elements.

Documentary, Horizontal, Clean

Retail Storefront

Brand Film / Corporate Video