Change the Ref’s 'New Recruits' campaign is a public awareness initiative that centers on the intersection of military recruitment and gun safety. Directed and produced in collaboration with Energy BBDO, the project utilizes a documentary approach to examine the dialogue surrounding child safety and violence.
The film features candid interviews set against an urban backdrop, interspersed with street-level live-action footage of public spaces. The narrative is driven by direct address to the camera, with sound design and score provided by Human Music to ground the testimonial elements.
