Change the Ref: Joaquin’s First School Shooting - Case Study

Jun 2023

Change the Ref’s case study for 'Joaquin’s First School Shooting' explores the intersection of political discourse and public awareness regarding gun safety. The film utilizes a documentary-style approach, juxtaposing archival footage of American politicians with illustrated children’s book visuals to examine legislative rhetoric on gun violence. The project incorporates clean, horizontal compositions and live-action techniques to frame its narrative. Key production support was provided by agency BCW, with Maria Lavezzi overseeing production, Flamboyant Paradise handling animation, Estudio India on VFX, Akian Grafica providing production services, and Grayson Music managing the sound design.

Documentary, Horizontal, Clean

Brand Film / Corporate Video