Change the Ref: NRA Children's Museum

Feb 2023

Change the Ref’s NRA Children’s Museum project employs a stark, top-down visual perspective to highlight the scale of gun violence in American schools. Through the use of drone footage and a desaturated aesthetic, the piece arranges 52 yellow school buses into the silhouette of an assault-style rifle, with each bus marked by the city and date of a school shooting. The film, produced for public awareness, was developed through a collaboration between Ogilvy UK and Hungry Man US, with additional support from No6 and Tusk Strategies. The project relies on a cinematic, aerial approach to document the installation.

Vertical, Cinematic, Desaturated

Drone footage

Carpark

Brand Film / Corporate Video