Change the Ref: Antiviral Weapon

Sep 2020

Change the Ref’s Antiviral Weapon campaign explores the intersection of the coronavirus pandemic and rising rates of gun violence. The project leverages a documentary-style approach, stitching together archival news reports, web journalism, and personal accounts from impacted families to frame the surge in firearm sales. Executed through a clean, minimalist visual language, the broadcast-focused production utilizes live-action technique to highlight community-led responses to the issue. The film channels a journalistic tone, centering on advocacy through a rigorous assembly of broadcast elements.

Documentary, Horizontal, Clean, Minimalist

Brand Film / Corporate Video