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Brand
CeraVe
ProjectMichael CeraVe – Super Bowl 2024

CeraVe Michael CeraVe – Super Bowl 2024 2024

Associated creatives

Ogilvy PR North America
Ogilvy PR North AmericaAgency / Creative
PRETTYBIRD US
PRETTYBIRD USProduction
Mackcut
Mackcut
Blacksmith
BlacksmithPost Production / VFX
Heard City
Heard CityMusic / Sound
Leland
LelandMusic / Sound
BPCM
BPCMAgency / Creative
BCL
BCLMedia

Tags

michael ceramichael cera smilingman holding cream jarholding cerave cream jarcerave moisturizing creamcream jar

Description

This comedic commercial video for CeraVe features actor Michael Cera promoting CeraVe Moisturizing Cream during the Super Bowl 2024 campaign. The video opens with Cera discussing his supposed passion for human skin, transitioning through humorous scenarios including massage treatments and outdoor rock climbing while applying the cream. Shot with soft lighting and professional comedic styling, the campaign blends deadpan humor with skincare product promotion.