Cathay Pacific: Livery
Brand
Date
Feb 2018
Description
Cathay Pacific presents a look at its aircraft livery, captured through live-action sequences that focus on the technical details of the airline's fleet. The visual narrative emphasizes the signature brushwing logo across tailfins, paired with wide shots of wide-body aircraft taxiing against industrial airport settings. Produced by Lemonade Films and 3 Delta Fox, the spot utilizes clean, natural light to highlight the metallic fuselage and exterior branding. Post-production and VFX for the project were handled by The Embassy, resulting in a consistent, polished look throughout the commercial film.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Color
Pure White
Forest Green
Background
Transport Hub
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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