Cathay Pacific: Be Moved
Brand
Date
Sep 2024
Description
Cathay Pacific’s 'Be Moved' campaign highlights the nuanced experience of air travel through a focus on cabin hospitality and sensory detail. The commercial captures refined moments, from the service provided by flight attendants to the quiet luxury of in-flight dining and comfortable interiors. Crafted with a focus on warm interior lighting and cinematic framing, the spot emphasizes the tactile nature of the journey. The production was led by Team One, with sound design and original music provided by California Music.
Style
Horizontal, Commercial, Warm
Industries
Color
Crimson
Pure White
Background
Hotel Room
Context
TVC / TV Commercial
Associated creatives
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