Casablanca

Feb 2025

The Casablanca Spring 2025 ad campaign serves as a masterclass in modern luxury fashion, seamlessly blending high-end tailoring with a surrealist, futuristic aesthetic. Creative director Charaf Tajer and art director Maya Chantout have orchestrated a visual narrative that leans into architectural minimalism, utilizing the stark curves of polished metallic surfaces and vibrant, saturated backdrops to frame their latest collection. Captured by photographer Bryce Anderson, the campaign utilizes a combination of studio strobe lighting and soft natural light to emphasize the rich textures of the garments, from intricate crochet work and sheer lace to structured leather. The editorial series features models such as Abby Champion and Luka Tesic, who navigate these hyper-modern, fluid environments with a poise that feels both classic and distinctly contemporary. Every frame is a study in color theory and shape, as set designer Afra Zamara uses organic, rounded forms to create a dreamlike space that elevates the sportswear-infused silhouettes. By balancing these bold design choices with crisp, editorial photography, the project successfully defines a new language for the brand. It is an exploration of contrast where soft, fuzzy textures meet hard, glossy backgrounds, ultimately creating a polished and highly stylized look that feels perfectly aligned with the high-fashion sensibilities of the luxury market.

Editorial, Commercial, Lifestyle

Studio strobe

Luxury Fashion Houses, Fashion