Casablanca

May 2025

The Casablanca Pre-Fall 2025 campaign, designed by Charaf Tajer and captured by photographer Richie Talboy, presents a series of editorial images set within a refined interior environment. The shoot leverages crisp lighting and reflective surfaces to highlight the collection's architectural silhouettes and textile details. Working alongside set designer Sati Leonne, the production incorporates elements of natural light and a clean, commercial aesthetic. Hair styling by Andrea Martinelli and makeup by David Gillers define the visual direction of the campaign, which features models including Hannah Motler, Issa Lish, and Mamuor Majeng.

Editorial, Horizontal, Commercial, Warm

Natural light

Designer Fashion

Virtual Production Background

Advertising Campaign, Lookbook