Cartier: SANTOS DE CARTIER
Brand
Date
May 2025
Description
Cartier presents a campaign for the Santos de Cartier collection, featuring a series of portraits captured by photographer Joseph Molines. The imagery leans into a minimalist aesthetic, utilizing a clean studio background to shift focus toward the interplay of tactile knit textures and metallic accessories. Featuring model Carlos Ferra, the campaign explores the intersection of jewellery and fashion through deliberate composition and soft, even lighting. The project employs a warm palette and macro-focused framing to highlight the craftsmanship of the signature two-tone timepiece and layered gold jewelry pieces.
Style
Vertical, Commercial, Clean, Warm
Industries
Color
Cream
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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