Cartier
SANTOS DE CARTIER
Brand
ProjectSANTOS DE CARTIER
Date
May 2025
Description
Cartier presents the Santos de Cartier campaign, a series of portraits within the fashion and jewellery sectors. Captured by photographer Joseph Molines, the project centers on the brand's iconic timepiece, emphasizing tactile material textures and polished metallic finishes through a clean studio aesthetic. The campaign features model Carlos Ferra, often positioned alongside a female counterpart against a neutral white backdrop. The execution leans into a commercial, editorial look, utilizing beauty light and directional techniques to highlight the interplay between layered gold accessories and knit garments.
Style
Vertical, Commercial, Clean, Warm
Industries
Jewellery
Color
Cream
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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