Cartier: Always On
Brand
Date
Nov 2025
Description
Cartier's Always On campaign presents a series of commercial portraits highlighting fine jewelry and luxury timepieces. Shot against a minimalist white backdrop, the imagery utilizes clean, directional light to emphasize the metallic textures of rings, bracelets, and watches. Photographer Joseph Molines anchors the visual series, with specific attention given to grooming details through the work of manicurist Chloé Nguyên. The project leans into a polished, editorial aesthetic, focusing on the refined styling of gold and silver accessories paired with tailored garments.
Style
Vertical, Commercial, Clean
Color
Jet Black
Gold
Background
White Seamless
Associated creatives
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