Cartier
Always On
Brand
ProjectAlways On
Date
Nov 2025
Description
Cartier’s Always On project is a series of commercial portraits focused on fine jewellery and luxury timepieces. The campaign employs a minimalist aesthetic, featuring subjects in tailored clothing against clean studio backdrops to draw attention to the metallic textures and gemstone details of the featured accessories. Photographer Joseph Molines captures the collection through soft, directional lighting that emphasizes precision and polish. The series benefits from the grooming expertise of manicurist Chloé Nguyên, ensuring a cohesive presentation of the accessories.
Style
Vertical, Commercial, Clean
Color
Jet Black
Gold
Background
White Seamless
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