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Brand
Cartier
ProjectAlways On
Man in black turtleneck balancing a luxury gold watch on his raised index finger against a white background

Cartier Always On 2025

Associated creatives

Joseph Molines
Joseph MolinesPhotographer
Chloé Nguyên
Chloé NguyênManicurist

Tags

man balancing watchmanman balancing watch on fingergold watchcartier watchgold jewelryblack turtleneckgold chain necklacegold braceletsgold rings

Description

This commercial portrait for Cartier's Always On project features an Asian man in his 20s wearing a black turtleneck and gold jewelry, including a chain necklace, multiple bracelets, and rings. He thoughtfully gazes upward while balancing a square gold watch with a dark strap on the tip of his raised index finger. The minimalist lighting highlights the metallic sheen of the jewelry against a clean, unbroken white background. The image was captured by photographer Joseph Molines with manicuring by Chloi Nguyễn.

Style

Vertical, Commercial, Clean

Industries

Bags & Accessories

Color

Jet Black (70%)
Gold (30%)

Background

White Seamless

Context

E-commerce / Product