Carhartt: Works Every Christmas
Brand
Date
Dec 2023
Description
Carhartt embraces the holiday season with 'Works Every Christmas', a commercial production that contrasts domestic comfort with rugged exterior conditions. The narrative bridges the gap between festive tradition and the brand's workwear roots through a humorous lens. Produced by Shutterstock Studios, the project utilizes live-action technique and cinematic lighting to navigate between a suburban living room and snowy, atmospheric outdoor landscapes. The execution leans into warm, natural light to ground the narrative while maintaining a consistent visual identity.
Style
Humorous, Horizontal, Cinematic, Warm
Techniques
Natural light
Industries
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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