Carhartt: Making It Happen
Brand
Date
Dec 2025
Description
Carhartt’s campaign, 'Making It Happen,' documents a series of active vignettes that spotlight the utility and durability of the brand's apparel. The project transitions between various work environments, from construction sites featuring the iconic heavy-duty overalls to riders in open landscapes and artists working on large-scale murals. Produced by RSA Films with support from The Roots Production Service, the commercial leans into a documentary-style approach. The execution highlights textures through natural lighting and live-action techniques, maintaining a warm, observational tone across all sequences.
Style
Horizontal, Commercial, Warm
Industries
Color
Rust
Navy
Pure White
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.