Carhartt

Mar 2026

Carhartt WIP continues to master the intersection of utility and high-concept aesthetics with its latest GSM collection. Captured through the lens of photographer Aurora Troise, the campaign serves as an expansive visual study, oscillating between crisp studio portraiture and evocative, cinematic storytelling. The imagery leans into a distinct editorial minimalism, utilizing saturated color-blocked backdrops—ranging from deep oceanic blues to warm, inviting yellows—to isolate the silhouettes of the collection. The styling highlights the tactile quality of the brand’s core fabrics, moving effortlessly from rugged denim work jackets and quilted layers to the refined detailing of knit beanies and textured accessories. Technique plays a pivotal role throughout, with the series moving seamlessly between clean, studio strobe lighting that renders every stitch and logo patch with archival clarity, and more moody, low-key chiaroscuro setups. By incorporating conceptual elements like static-filled television monitors and industrial utility cases, the project elevates streetwear into a broader cultural dialogue. It is a masterclass in modern commercial lookbook photography that honors the brand's workwear DNA while embracing a forward-thinking, artistic identity. The result is a collection of visuals that feels both grounded in technical craftsmanship and elevated by a sophisticated, intentional composition that prioritizes the interplay between garment, environment, and human form.

Editorial

Natural light

Streetwear, Fashion