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BrandCaracol
ProjectBrand Identity
Caracol brand identity banner featuring bold black typography, graphic geometric icons, and a multicolored color bar.

Caracol Brand Identity 2019

Associated creatives

Sometimes Always
Sometimes AlwaysGraphic Design

Tags

caracol brand identitybrand identitycaracol logographic designtypography design

Description

This graphic design piece presents the brand identity for Caracol, featuring prominent bold black typography spelling the brand name across the top. Below the main text, four distinct circular graphic symbols are arranged horizontally, including a solid black disc, a radial line burst, a spiky starburst, and a clean circle outline. A color calibration bar runs along the bottom edge displaying segments of yellow, orange, red, magenta, light grey, dark grey, black, blue, and green. The layout is presented on a light background with metal grommets visible in the top and bottom left corners. Created as part of the Brand Identity project by Sometimes Always.

Style

Horizontal, Commercial, Minimalist, Graphic

Techniques

Typography

Color

Jet Black (50%)
Pure White (50%)

Background

White Seamless

Context

Advertising Campaign