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BrandCaracol
ProjectBrand Identity
A repeating grid of colourful graphic design branding cards featuring the word caracol and geometric shapes.

Caracol Brand Identity 2019

Associated creatives

Sometimes Always
Sometimes AlwaysGraphic Design

Tags

caracol brand identitycaracol brandbrand identitygraphic design patterngraphic designgeometric patternbranding cards

Description

This graphic design piece presents a repeating isometric grid of branding cards for the brand Caracol, designed by Sometimes Always. Each card features clean sans-serif typography accompanied by vibrant geometric compositions of solid circles, sunburst rays, and contrasting colour blocks. The colour palette includes bold reds, oranges, blues, pinks, greens, and greys arranged against white borders. The composition creates a modern, structured visual rhythm that highlights the brand identity system.

Style

Artistic, Horizontal, Clean, Graphic

Techniques

Typography, Vector

Color

Crimson (30%)
Royal Blue (30%)
Hot Pink (20%)

Background

Paper Texture

Context

Advertising Campaign