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BrandCaracol
ProjectBrand Identity
Four colorful branded matchbooks arranged diagonally on a solid black background by Caracol.

Caracol Brand Identity 2019

Associated creatives

Sometimes Always
Sometimes AlwaysGraphic Design

Tags

branded matchbooksmatchbook packagingcustom matchboxesmatchbooksmatchbox packaging

Description

This graphic design project showcases vibrant custom matchbook packaging created for the brand Caracol. Four matchbooks are arranged diagonally across a solid black background, each featuring distinct, bold color combinations and sunburst or geometric graphic motifs. One matchbook is open, revealing a row of wooden matches and printed typography including the brand name and address details on the inner cover. The composition uses clean, high-contrast studio lighting to highlight the graphic details, paper textures, and flat color fills of each packaging variation. Sometimes Always contributed graphic design expertise to the brand identity project.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Typography, 3D render / CGI

Color

Pure White (30%)
Lemon (20%)
Burnt Orange (20%)

Background

Black Seamless

Context

Advertising Campaign, E-commerce / Product