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BrandCaracol
ProjectBrand Identity
A grid of eight vibrant square graphic design panels featuring bold abstract geometric shapes and bright contrasting colors on a black background.

Caracol Brand Identity 2019

Associated creatives

Sometimes Always
Sometimes AlwaysGraphic Design

Tags

abstract graphic designgraphic designabstract designgeometric patterngeometric shapesbrand identitycolour blocking

Description

This graphic design showcase features a grid of eight distinct square panels displaying bold abstract geometric compositions against a stark black background. The artwork utilizes a striking palette of vibrant primary and secondary colors including electric blue, magenta, bright yellow, green, and orange. Various panels incorporate repeating linear sunburst motifs, sharp starburst patterns, and solid or outlined circles arranged in balanced symmetry. The flat graphic style presents clean vector-like forms with high-contrast color blocking. The arrangement highlights a modern visual identity system created for Caracol.

Style

Horizontal, Commercial, Graphic, Retro

Techniques

Typography, Vector

Color

Royal Blue (40%)
Lemon (30%)
Magenta (30%)

Background

Black Seamless

Context

Advertising Campaign