Canoe
Brand Identity
Brand
ProjectBrand Identity
Date
Sep 2024
Description
The brand identity for Canoe centres on a minimalist graphic language, developed through a collaboration between Studio Oker on graphic design and Waldemar Stepien on illustration. The project bridges corporate and artistic spheres, utilising a clean, warm aesthetic to present the brand across digital and physical collateral. Key executions include motion graphics, web interface design, and print applications that rely on natural light and vector-based compositions. The visual system features a cohesive palette of blue and pale tones, anchored by playful typography and continuous-line illustrations that underscore the brand's core values.
Style
Horizontal, Commercial, Clean
Color
Pure White
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