Canoe Brand Identity 2024

Description

A close-up overhead image showcases a royal blue hardcover book resting on a light wood round table. The book features white typography that reads "Design a future for those we love." alongside a playful white logo at the bottom. Sunlight casts a sharp diagonal shadow across the center of the book. Additional books with green and pink spines are stacked neatly to the upper right, and printed documents sit at the bottom right. Studio Oker and Waldemar Stepien contributed to the graphic design and illustration for this Canoe brand identity project.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Color

Background

Wood Texture

Context

Advertising Campaign