Brand
ProjectBrand Identity

Canoe Brand Identity 2024
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Description
This digital illustration for the Canoe brand identity project was created by Studio Oker and Waldemar Stepien. The clean vector artwork features two stylized figures kneeling and seated on the ground, holding pencils and drawing a series of connected points and lines across a pale yellowish-green backdrop. In the upper left corner, bold blue typography reads Design a future for those we love. The composition uses a minimalist line-art style with contrasting solid blue fills, creating a calm and conceptual aesthetic.