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BrandCanoe
ProjectBrand Identity
Digital illustration of two figures sketching connected lines against a pale background with typography reading Design a future for those we love.

Canoe Brand Identity 2024

Associated creatives

Studio Oker
Studio OkerGraphic Design
Waldemar Stepien
Waldemar StepienIllustration

Tags

brand identity illustrationillustrationbrand identitytwo figures drawingtwo figuresfigures drawingline artvector illustration

Description

This digital illustration for the Canoe brand identity project was created by Studio Oker and Waldemar Stepien. The clean vector artwork features two stylized figures kneeling and seated on the ground, holding pencils and drawing a series of connected points and lines across a pale yellowish-green backdrop. In the upper left corner, bold blue typography reads Design a future for those we love. The composition uses a minimalist line-art style with contrasting solid blue fills, creating a calm and conceptual aesthetic.

Style

Horizontal, Commercial, Minimalist, Retro

Techniques

Vector

Color

Cobalt (70%)

Background

Solid Colour

Context

Brand Film / Corporate Video