BrandCanoe
ProjectBrand Identity

Canoe Brand Identity 2024
Associated creatives
Tags
Description
This image showcases brand identity work for Canoe, featuring graphic design by Studio Oker and illustration by Waldemar Stepien. A printed invitation with blue typography and line illustrations sits atop a textured white upholstered stool. A sharp diagonal shadow cuts across the scene from an adjacent wooden table with parquet flooring visible in the background. The composition employs clean minimalist styling and natural lighting to highlight the printed collateral.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
Natural light, Screen print / silkscreen
Color
Pure White (60%)
Royal Blue (40%)
Background
Textured Backdrop, Wood Texture
Context
Advertising Campaign, Website / Web