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For the Canada Goose 2024 Lunar New Year Campaign, photographer Oumayma B. Tanfous captures model Elena Hu standing poised in an all-black ensemble. She wears a black Canada Goose hooded jacket over a quilted vest paired with flowing wide-leg trousers, white sneakers, and a white baseball cap. Flanking the subject are dramatic sculptural ribbons resembling golden and red dragon scales, set against a red studio floor and a gradient backdrop.