Canada Goose Canada Goose 2024 Lunar New Year Campaign 2024

Description

For the Canada Goose 2024 Lunar New Year Campaign, photographer Oumayma B. Tanfous captures model Elena Hu standing poised in an all-black ensemble. She wears a black Canada Goose hooded jacket over a quilted vest paired with flowing wide-leg trousers, white sneakers, and a white baseball cap. Flanking the subject are dramatic sculptural ribbons resembling golden and red dragon scales, set against a red studio floor and a gradient backdrop.

Style

Vertical, Commercial, Clean, Graphic

Techniques

Soft Light

Industries

Outdoor & Performance Apparel

Event

Chinese New Year

Color

Background

Set-dressed

Context

Advertising Campaign