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Brand
Canada Goose
ProjectCanada Goose 2024 Lunar New Year Campaign
Model in a light blue Canada Goose puffer jacket and grey fleece posing against a solid red studio background.

Canada Goose Canada Goose 2024 Lunar New Year Campaign 2024

Associated creatives

Oumayma B. Tanfous
Oumayma B. TanfousPhotographer
Elena Hu
Elena HuModel
Lian Jia
Lian JiaModel

Tags

east asian woman in puffer jacketeast asian womanwoman in puffer jacketlight blue puffer jacketpowder blue puffer jacketpuffer jacketdown jacketquilted jacket

Description

A studio portrait captured for the Canada Goose 2024 Lunar New Year Campaign, photographed by Oumayma B. Tanfous. The model is centered against a rich, saturated crimson red backdrop, wearing a voluminous pale powder-blue quilted down puffer jacket over a heather grey high-collar fleece zip-up and taupe sweatpants. The lighting is diffused and soft, accentuating the matte textures of the outerwear and the bold visual contrast between the cool pastel blue jacket and the vibrant red setting.

Style

Vertical, Commercial, Clean

Techniques

Soft Light

Industries

Outdoor & Performance Apparel

Event

Chinese New Year

Color

Powder Blue (50%)
Medium Grey (30%)

Background

White Seamless, Coloured Seamless

Context

Advertising Campaign