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Elena Hu and Lian Jia model contemporary winter outerwear for the Canada Goose 2024 Lunar New Year campaign, photographed by Oumayma B. Tanfous. Elena wears a pale blush belted down jacket paired with a black cap, turtleneck, and wide-leg trousers. Lian stands alongside in an olive green quilted overshirt and matching pants styled with a cream turtleneck and blue knit beanie. The composition is captured from a low angle against a studio backdrop that gradients from warm amber red to soft sky blue.