Calvin Klein

Jun 2024

Calvin Klein presents its China 618 Campaign, a fashion project that highlights the brand's seasonal denim and apparel offerings. Photographed by Greg Lin Jiajie, the series features models across coastal and minimalist urban settings, leaning into an editorial aesthetic that prioritizes clean lines and authentic textures. The campaign utilizes natural light throughout, moving between the warm tones of golden hour on the beach and the subdued, earthy palette of overcast coastal days. Through a mix of lifestyle and commercial portraiture, the photography emphasizes the tactile quality of denim, cotton, and ribbed fabrics against sandy landscapes and textured architectural backdrops.

Editorial, Vertical, Clean, Warm

Natural light

High Street Fashion

Advertising Campaign