Calvin Klein: Calvin Klein China 618 Campaign

Jun 2024

The Calvin Klein China 618 campaign features a series of portraits and lifestyle imagery that positions the brand’s denim and apparel within a tranquil coastal environment. Photographed by Greg Lin Jiajie, the project leans into a clean, editorial aesthetic that emphasizes fabric textures and casual styling against sandy beaches and natural stucco backgrounds. The imagery captures models in a variety of relaxed poses, utilizing natural light to highlight the brand's signature detailing. With a focus on summer apparel, the campaign balances commercial sensibilities with a grounded, earthy visual tone, documenting the collection across both water-side and outdoor settings.

Editorial, Vertical, Clean, Warm

Natural light

Advertising Campaign