Calvin Klein Calvin Klein China 618 Campaign 2024

Description

An editorial campaign image captured by photographer Greg Lin Jiajie for Calvin Klein as part of the China 618 Campaign. A woman with long dark hair lies gracefully on her side in shallow, clear water over a sandy bed, wearing branded undergarments. The composition is horizontally framed with natural ambient lighting, casting gentle reflections across the water's surface. The relaxed pose and tranquil natural setting create a subdued mood, emphasizing the apparel and textures of the water and sand.

Style

Editorial, Horizontal, Earthy, Clean

Techniques

Natural light

Industries

Lingerie & Underwear

Color

Background

River

Context

Advertising Campaign