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Brand
Calvin Klein
ProjectCalvin Klein China 618 Campaign
Asian woman wearing a light blue denim shirt and jeans standing in ocean waves on a sandy beach

Calvin Klein Calvin Klein China 618 Campaign 2024

Associated creatives

Greg Lin Jiajie
Greg Lin JiajiePhotographer

Tags

asian woman in denim shirt and jeansasian woman standing in ocean wavesasian womanwoman in denim shirtwoman in denim jeanslight blue denim shirtlight blue denim jeansdenim shirtdenim jeans

Description

This fashion campaign image for Calvin Klein China features an Asian woman posing in the surf along a coastline. She wears a light blue button-down denim shirt paired with matching light blue denim jeans. The shot is captured outdoors in natural daylight with ocean waves splashing around her legs against a sandy shoreline. The composition highlights relaxed denim apparel within a coastal environment, photographed by Greg Lin Jiajie.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

High Street Fashion

Color

Sky Blue (100%)

Background

Ocean

Context

Advertising Campaign