Brand
Calvin Klein Calvin Klein China 618 Campaign 2024
Associated creatives
Tags
Description
This fashion campaign image for the Calvin Klein China 618 Campaign features an East Asian male model standing on a sandy beach at sunset. The model is wearing a layered denim outfit consisting of an unbuttoned blue denim short-sleeve shirt over a simple white tank top, paired with matching blue denim trousers and dark shoes. The lighting is soft and warm, capturing the gentle glow of the horizon with calm ocean waves in the background. The composition is a vertical, full-length shot photographed by Greg Lin Jiajie, emphasizing casual denim style in a natural coastal setting.
Style
Vertical, Commercial, Warm, Earthy, Golden Hour
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Denim (70%)
Pure White (30%)
Background
Sandy Beach
Context
Advertising Campaign