Byredo
Kantha The Whoo Bag
Brand
ProjectKantha The Whoo Bag
Date
Jan 2025
Description
Byredo presents the campaign for the Kantha The Whoo Bag, a fashion accessory project captured through an editorial lens. The imagery leans into a low-key chiaroscuro aesthetic, utilizing high-contrast monochrome tones and clean, architectural compositions to emphasize the bag's textured surface and structural details. Photographer Luis Alberto Rodriguez leads the visual execution, with fashion editing and styling by Katie Burnett. The campaign features model Bibi Breslin, with casting directed by Andrea Prato and Daniel von der Graf.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Low-key / chiaroscuro
Color
Jet Black
Background
Grey Seamless
Context
Advertising Campaign
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