Byredo Kantha The Whoo Bag 2025

Description

This black-and-white studio campaign image features a model seated cross-legged while wearing a dark, oversized hooded coat that casts dramatic shadows across the upper face. The subject holds a textured black leather bag with a visible zipper closure close to the chest, highlighting its structured surface. Large white sans-serif typography spells out the brand name across the top of the frame, with smaller explanatory text positioned near the bottom edge. The neutral grey background and high-contrast lighting emphasize the architectural lines of the apparel and the rich texture of the featured accessory. Photography is credited to Luis Alberto Rodriguez, with styling by Katie Burnett and casting by Andrea Prato and Daniel von der Graf.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Background

Grey Seamless

Context

Advertising Campaign