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Byredo: Byredo "Mojave Ghost" February 2025 Cover

Brand
Date

Feb 2025

Description

Byredo presents a high-contrast editorial campaign for its Mojave Ghost fragrance. The imagery leans into a gritty aesthetic, utilizing monochrome tones to emphasize the textures of skin and fabric within a tightly framed portrait. Captured by photographer Luis Alberto Rodriguez, the visual features Vinson Fraley in a muscular, posed stance. The production benefits from fashion editing by Alister Mackie, hair styling by Louis Ghewy, makeup by Aurore Gibrien, and set design by Afra Zamara.

Style

Editorial, Vertical, Monochrome, Gritty

Industries
Color
Jet Black
Background

Black Seamless

Context

Advertising Campaign

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