Byredo
Byredo "Mojave Ghost" February 2025 Cover
Brand
Date
Feb 2025
Description
Byredo presents the February 2025 campaign for Mojave Ghost, a fragrance-focused editorial project captured in a high-contrast monochrome aesthetic. The campaign centers on a tightly framed portrait of Vinson Fraley, leveraging gritty lighting to emphasize texture and form. The project features photography by Luis Alberto Rodriguez, with fashion editing and styling by Alister Mackie. The visual identity is supported by hair styling from Louis Ghewy, makeup by Aurore Gibrien, and set design by Afra Zamara.
Style
Editorial, Vertical, Monochrome, Gritty
Industries
Fragrance
Color
Jet Black
Background
Black Seamless
Context
Advertising Campaign
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