Byredo Byredo "Mojave Ghost" February 2025 Cover 2025

Description

This striking monochrome campaign image for Byredo Mojave Ghost features a close-up, high-contrast portrait of a shirtless Black man wearing studded black leather briefs. His hands grip the zipper waistband in a taut, muscular pose. The stark lighting accentuates skin texture, body hair, and the metallic hardware of the leather garment. Bold white typography reading BYREDO arches across the top against a dark background, with MOJAVE GHOST centered at the bottom. Photography by Luis Alberto Rodriguez, fashion editing and styling by Alister Mackie, hair styling by Louis Ghewy, makeup by Aurore Gibrien, set design by Afra Zamara, and featuring Vinson Fraley.

Style

Editorial, Vertical, Monochrome, Gritty

Industries

Fragrance

Color

Background

Black Seamless

Context

Advertising Campaign