BYD: Euro 2024
Brand
Date
Aug 2024
Description
BYD marks its partnership with the Euro 2024 tournament through this high-energy automotive commercial. The film follows a silver electric vehicle as it moves through city streets, juxtaposing historic stone architecture with modern, high-tech features. Produced by Mill+ with creative support from CAA, the piece leans into the event's celebratory atmosphere. Live-action footage is combined with sharp VFX and holographic elements to highlight the vehicle's electric powertrain and design details, resulting in a saturated and polished aesthetic. Vagabond Production Services provided production support for the project.
Style
Horizontal, Commercial, Saturated, Polished
Techniques
VFX / visual effects
Industries
Color
Silver
Jet Black
Background
Street
Context
TVC / TV Commercial
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