Burberry explores its seasonal aesthetic with the 'It’s Always Burberry Weather' 2024 campaign, a fashion project that spotlights the label's signature outerwear. The visuals center on actor Barry Keoghan, who showcases a green checkered puffer jacket within a restrained, neutral-toned interior setting.
Produced by Art Partner, the campaign employs a cinematic, live-action technique to establish its atmosphere. The production maintains a clean visual composition, punctuated by the presence of the Burberry Equestrian Knight logo throughout the sequence.