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BrandBurberry
Project‘Escape to the Countryside’ Ad Campaign
Sang Woo Kim holding a duck while wearing an off-white waffle henley shirt and blue shorts in front of lush green foliage.

Burberry ‘Escape to the Countryside’ Ad Campaign 2026

Associated creatives

Daniel Lee
Daniel LeeCreative Director
Chris Rhodes
Chris RhodesPhotography
Martin Senyszak
Martin SenyszakFilm
Moses Martin
Moses MartinModels
Edie Campbell
Edie CampbellModels
 Nora Attal
 Nora AttalModels
and Sang Woo Kim
and Sang Woo KimModels
‘For Hire’ by People I’ve Met
‘For Hire’ by People I’ve Met

Tags

sang woo kimasian man holding duckman holding duckcream henley shirtwhite long sleeve henleyburberry check placketblue drawstring shortslive duck

Description

Model and artist Sang Woo Kim poses outdoors in bright natural sunlight in front of a dense green hedge for Burberry's ‘Escape to the Countryside’ advertising campaign. Kim wears an off-white long-sleeve waffle-knit henley shirt featuring the signature Burberry vintage check lining the placket, paired with light blue drawstring shorts. Cradled gently in both hands is a live duck. Photographed by Chris Rhodes under the creative direction of Daniel Lee, the composition combines direct sunlight and crisp textures for a playful pastoral portrait.

Style

Vertical, Commercial, playful, Warm

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Cream (60%)
Sky Blue (20%)

Background

Garden

Context

Advertising Campaign