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Sang Woo Kim seated in a floral armchair wearing a white collared shirt and pink trousers for Burberry

Burberry ‘Escape to the Countryside’ Ad Campaign 2026

Associated creatives

Tags

Description

This portrait from Burberry features model Sang Woo Kim seated in an armchair upholstered with a floral pattern. He wears a long-sleeved white collared shirt featuring blue stripes on the arm and vibrant pink trousers secured with a belt. The warm lighting highlights the textured fabric of the chair and the traditional interior wall covering behind him. Daniel Lee served as Creative Director for the project, with photography by Chris Rhodes.

Style

Editorial, Vertical, Warm

Industries

Luxury Fashion Houses

Color

Pure White (50%)
Blush (50%)

Background

Living Room

Context

Advertising Campaign