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BrandBurberry
Project‘Escape to the Countryside’ Ad Campaign
Model Sang Woo Kim wearing a dark double-breasted trench coat standing on a grassy roadside in a countryside setting.

Burberry ‘Escape to the Countryside’ Ad Campaign 2026

Associated creatives

Daniel Lee
Daniel LeeCreative Director
Chris Rhodes
Chris RhodesPhotography
Martin Senyszak
Martin SenyszakFilm
Moses Martin
Moses MartinModels
Edie Campbell
Edie CampbellModels
 Nora Attal
 Nora AttalModels
and Sang Woo Kim
and Sang Woo KimModels
‘For Hire’ by People I’ve Met
‘For Hire’ by People I’ve Met

Tags

sang woo kimeast asian man standingeast asian manman standingdark double breasted trench coatdark trench coattrench coatblue denim jeansblue jeansdenim jeans

Description

Fashion campaign imagery for Burberry's 'Escape to the Countryside' project featuring model Sang Woo Kim. Shot in direct natural sunlight, the model stands on a grassy roadside with arms crossed, wearing a dark double-breasted trench coat layered over blue denim jeans. The backdrop features rural stone and brick architecture along an English village road with high-contrast shadows.

Style

Vertical, Commercial, Warm

Techniques

Hard Light

Industries

Luxury Fashion Houses

Color

Charcoal (60%)
Denim (30%)

Background

Road

Context

Advertising Campaign