BT Financial Group: Smart Move

Jan 2021

BT Financial Group's Smart Move campaign utilizes a blend of commercial and documentary photography to explore domestic and professional stability. The series features candid family interactions and quiet coastal portraits alongside more formal, office-based imagery, creating a multifaceted narrative for the finance sector. Photographer Toby Burrows brings a consistent visual language to the project, employing natural light in the lifestyle sequences and a distinct low-key, chiaroscuro aesthetic in the professional portraits. Creative direction from Benjamin Gay ties the disparate scenes together, with styling by Ali Griffiths and production support from Zabrina Wong and The Kitchen Creative. The project was developed through Yonder Creative.

Horizontal, Commercial, Clean

Advertising Campaign