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Brand
BT Financial Group
ProjectSmart Move
Asian woman in dark blue blazer seated on a wooden table in an office setting for BT Financial Group campaign.

BT Financial Group Smart Move 2021

Associated creatives

Benjamin Gay
Benjamin GayCreative Director
Toby Burrows
Toby BurrowsPhotographer
Ali Griffiths
Ali GriffithsStylist
Zabrina Wong
Zabrina WongProducer
The Kitchen Creative
The Kitchen CreativeProduction Company
Yonder Creative
Yonder CreativeCreative Agency

Tags

asian womanwoman in dark blue blazerdark blue blazerblue blazerblazerwoman seated on tableasian woman seatedwoman in office

Description

This portrait for the Smart Move project by BT Financial Group features an Asian woman in her 30s with dark hair, wearing a white top under a dark blue blazer and grey skirt. She is seated on a dark wooden table in an office setting, looking thoughtfully to the side. The lighting is cool and low-key, highlighting the subject while casting the background into deep shadow. Visible text across the image reads Can I prepare my business for the future alongside branding for BT Financial Group. The campaign was photographed by Toby Burrows with creative direction by Benjamin Gay, styling by Ali Griffiths, and production by Zabrina Wong.

Style

Vertical, Commercial, Desaturated, Cool

Techniques

Low-key / chiaroscuro

Industries

Banking

Color

Navy (50%)
Charcoal (30%)
Off-White (20%)

Background

Office

Context

Advertising Campaign