Logo
  • Home
  • ·Media
  • ·Smart Move financial campaign editorial portrait by Toby Burrows
Brand
BT Financial Group
ProjectSmart Move
Close-up of an elderly couple embracing tightly near the water, with overlaid text asking Will I be okay when you are gone

BT Financial Group Smart Move 2021

Associated creatives

Benjamin Gay
Benjamin GayCreative Director
Toby Burrows
Toby BurrowsPhotographer
Ali Griffiths
Ali GriffithsStylist
Zabrina Wong
Zabrina WongProducer
The Kitchen Creative
The Kitchen CreativeProduction Company
Yonder Creative
Yonder CreativeCreative Agency

Tags

elderly couple embracingelderly couplecouple embracingelderly manelderly womanman and woman hugging

Description

This intimate portrait for the Smart Move project by BT Financial Group captures an elderly couple locked in a close, emotional embrace near the water. The composition focuses tightly on the two subjects, showcasing textured knitwear and quilted outerwear against a soft coastal background. Soft natural daylight illuminates the tender scene, emphasizing the authentic expression of connection. The image is photographed by Toby Burrows with styling by Ali Griffiths and creative direction by Benjamin Gay. Bold typography overlays the frame with campaign messaging, complemented by branding elements in the lower corner.

Style

Documentary, Horizontal, Warm, Clean

Techniques

Natural light

Industries

Investment & Wealth

Color

Medium Grey (50%)
Off-White (30%)
Jet Black (20%)

Background

Sandy Beach

Context

Advertising Campaign